ATV Corporation’s manufacturing is the product of extended communications with our customers. We can improve our quality by listening closely to the voice of our customers and incorporating what they say into our work. That is to say, while we continue product development by learning from our customers, we engrave in our minds the idea that “truly revolutionary products do not come from a result of market research”.

The modern age is an “age with no samples”. We cannot simply copy examples of the past successes. We can no longer think using old fashioned common sense, or within the scope of conventional rules of thumb. By giving shape to the ideas customers have longed for but cannot put into words, we can surely gain their empathy. ATV Corporation will continue to send new products into the world that contribute to the development of human culture.